Search :- DuckDuckGo

As a great man has said “Data is the new oil”, one who understands its value makes a lot from it, while others become a victim of it. If you realize the cold war between companies like Facebook and Apple for the privacy of users’ data then this is the right place for you to understand how daily search engines collect trillions of petabytes of data through 7 Billion Searches a day which have significant data on consumer behavior. For example, you have noticed that if you search smartphones on google chrome then it is more likely to, receive advertisements from many mobile companies from the very next moment. This is how every single bit of data generated billions or even trillions of dollars of revenues for tech giants like Google, Facebook, Microsoft, and Amazon.

Although more and more people are becoming aware of the value of data privacy in the digital world, the cold war between companies like Facebook vs. Apple, Google, Yahoo, and Bing vs. DuckDuckGo, and Linux vs. Microsoft Windows will continue to evolve in the future.

But here today I would like to share some information about one of the most underrated search engines named “DuckDuckGo” created by “Gabriel Weinberg”. If you noticed, that many times Google and Facebook have faced legal battles in courtrooms, DuckDuckGo came with the complete transmission of web search without being exposed on the web, which is similar to Linux and Windows stories. On the one hand, Microsoft and Google are not open sources that generate revenue using paid subscriptions for services and advertising. On the other hand, DuckDuckGo gives nearly ideal privacy to its users; then the question over here is how does DuckDuckGo make money as a company?

The answer to this question lies in two main aspects. First of all, if you have visited the DuckDuckGo website, then in the About Us section, you can see the major donations to run a privacy-based search engine which is given by Venture Capital and other businesses. Secondly, even though being a privacy-based search engine, one can find ads on DuckDuckGo. The reason behind this is, after all, each and every search engine depends on advertising, and so the DuckDuckGo, which has a partnership with Google, Yahoo, and Bing to show their ads on DuckDuckGo, which generates a little stream of revenue for it. The same scenario is applied to Amazon, Facebook, and eBay.

All in all, despite being a privacy-focused organization DuckDuckGo is heavily dependent on Google and Yahoo to generate revenue using ads as it cannot directly show ads to its users. Hence, Data can create tons of money for search engines which is not the case for DuckDuckGo. I would like to recommend to you a book named “Traction: How Any Startup Can Achieve Explosive Customer Growth Hardcover by Gabriel Weinberg ” to understand the importance of data privacy and aspects of digital marketing. name of the site with a link to the site embedded in the name.